There are thousands of smartphone apps available on the market, and it's not always easy to decide.
So, Apple has just published the list of the 10 apps that, according to the company, everyone should have on their cell phone, so that no one wastes the device's capacity.
It includes apps for keeping your accounts secure, as well as apps for taking the best photos or getting the best discounts when shopping online.
These apps were not developed by the tech giant, and many are free.
1. VSCO
Its version 2.0 was launched in June 2013, and today it is the favorite app of professional photographers.
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Image captionMost of the apps that Apple recommends are free.
Offers more filters than the Instagram app –VSCO calls them “presets”, programmed– and more sophisticated, yet easy-to-use, editing tools.
Images are stored in a custom, minimalist grid at high resolution.
This Visual Supply Co. app can be acquired free for both the iOS and Android operating systems.
2. 1Password
According to the tech giant, 1Password is the best app for managing passwords.
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Image caption1Password coordinates your passwords.
Once installed, the AgileBits application manages all the keys associated with the different profiles created, including those for bank accounts, credit cards, and email accounts, as well as those that provide access to forums or job search websites.
It synchronizes passwords through a Dropbox account that the user must create beforehand.
It also establishes a master password, the key to all other keys.
It can be used on computers, smartphones, tablets, and smartwatches.
There are free versions for iOS and Android, and each update costs US$9.99.
3. Dark Sky
It's not the only weather app on the market, but Dark Sky goes a step further.
Once downloaded, it sends you notifications, for example, warning that it will rain or snow in your area.
Image copyrightGetty
Image captionIt warns you before the sky looks like this.
The application was developed in 2012 by the company Jackadam, after securing sufficient funding thanks to a campaign on the Kickstarter platform.
And in early last year, the American company Applied Invention acquired it.
It costs US$3.99 and currently, there is only a version for iOS.
4. Venmo
Venmo is a mobile payment service that allows users to transfer money to each other.
It is, therefore, a kind of mini social network.
It was created by Andrew Kortina and Igram Magdon-Ismail, who met while studying at the University of Pennsylvania, USA.
According to their story, the idea came to them years later, when Magdon-Ismail went to visit Kortina and forgot his wallet at home.
Image copyrightGetty
Image captionThe idea was born when one of the developers forgot his wallet, they say.
In 2012, Braintree, also an international payment platform, bought it for US$26.2 million.
And since in 2013 PayPal acquired Braintree for US$800 million, Venmo now belongs to that electronic payment giant.
The app is free and there are versions for both iOS and Android.
5. Replay Video Editor
Apple already highlighted it in its annual list of the best apps available on the App Store in 2014.
But what makes this video editor different from the wide range of similar proposals?
Its main advantage is the speed with which it analyzes and synchronizes the videos and photos that the user selects with a specific audio, experts say.
Furthermore, it is not necessary to know how to edit, as it is a very intuitive tool.
It was created by Stupeflix and currently, there is only the iOS version and it is free.
6. RunKeeper
If you run, RunKeeper will be your training companion, according to its advertising.
This app allows you to track your workouts, calculate distances and times, measure your heart rate, and see your progress on any training plan you have previously set.
Image captionRunKeeper allows you to set goals.
You can also set goals, such as running a specific distance or losing weight, and compare your results with other users.
According to its developers, FitnessKeeper, the app has 45 million users.
It is a free app for iOS and Android.
7. Camera+
Camera+ helps you use your iPhone or iPad to take the best photos you've ever taken, according to its developers.
It offers features that the generic Apple app does not include.
Among others, it allows you to adjust the exposure and focus independently, and incorporates a stabilizer that keeps your phone still so that the images are sharp.
Image copyrightGetty
Image captionIt's better than the camera app that the phone comes with by default, experts say.
In addition, it allows you to coordinate two iOS devices to take photos from a distance, turning one of them into a remote control.
Downloading the app costs US$2.99 for iPhone and US$4.99 for iPad.
8. Jet
Jet is an app that promises to change the way people shop and compete with Amazon.
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Image caption"Shopping online "intelligently", that's what Jet claims to do.
Both Google and Apple highlighted it in their lists of the best apps of last year.
It is promoted as "a platform for intelligent shopping that finds ways to turn integrated costs into opportunities to save money".
That is, it uses strategies such as transferring and adding discounts, or minimizing shipping costs, to guarantee prices per product on average "5% or 6% cheaper" than the rest, according to its founder, Marc Lore.
It is free and available for iOS and Android.
9. MSQRD
MSQRD is the reason why many videos have gone viral.
This app allows you to modify your selfies and see the result in real time.
The only thing you need to do is download the app and use the phone's front camera to take the photo.
Image copyrightGetty
Image captionMSQRD has filters for your selfies.
The user will be able to replace their face with one of the 15 offered by the application, take a screenshot of the new image, or record a video of it and share it with their friends.
It can be downloaded for free on Android and iOS.
10. BuzzFeed Video
Apple's list also includes an app launched by BuzzFeed, a company of "social and entertainment news" based in New York, as it defines itself.
The company was founded in 2006 by Jonah Peretti and John S. Johnson III, with the aim of functioning as a viral content laboratory on the internet.
And later, Kenneth Lerer, the co-founder of The Huffington Post, joined them.
Their app, BuzzFeed Video, launched in February, allows you to view all the videos generated by the company in one place.
It is free and has versions for iOS and Android.
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